Original Content & Editing
Promax Award winner for editing
The spot above, Slide was a Foxtel Original teen drama made for FOX8. We needed to create a standout spot to launch Slide without any show footage, to introduce the young new cast. I developed this concept when my Creative Director, Travis, came to me with his idea of re-imagining the classic music track "Everybody's Got to Learn Sometime" by James Warren. Shave at Uncanny Valley re-mixed us a brilliant new version of the song and re-titled it "Change Your Heart" which we released as a track. After, pitching, planning and pre-production on the shoot concept, I edited this launch promo as part of a bigger campaign. It won Best Drama Promo | Best Drama Campaign | Best Composition | Avid Best Editing | Most Outstanding Promo of the Year, at PROMAX ANZ.
Throughout my career, I have produced many on air creative content campaigns, and directed small and larger scale shoots: Including Promotional campaigns, sponsorship stings, channel branding, sales and marketing reels, continuity links, radio spots, mini programmes, short and long-form - within budget, tight turnarounds, across multiple platforms and interactive formats. Below are some of the promo spots I wrote produced and edited for different TV channels.